Marketing News

Target Bets On Wellness for 2026

Retailer adds new items across personal care, health and more.

Canopy is one of the many wellness brands now sold at Target.

Target is bulking up its wellness assortment for 2026 with “thousands of new items” as the retailer strengthens its position as the “destination for everyday wellbeing,” it contends. In addition to additions, Target is promoting “in-store and digital experiences,” it says. Supplements to Skincare With 70% of Target guests already adding at least one wellness item per trip, the retailer’s health and beauty expansion includes: Supplements like Cymbiotika a...

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